Nestled in the heart of Bihar, Muzaffarpur holds a secret whispered through generations – the exquisite art of lac craftsmanship. For centuries, artisans in this region have transformed the humble lac resin into objects of beauty and adornment. Lac bangles, in particular, have become a signature of the region, renowned for their vibrant colours, intricate designs, and the delicate skill poured into each piece. This is not merely craft; it is a living heritage, deeply interwoven with the cultural fabric of Muzaffarpur. The artistry resides in the nimble hands of local communities, passed down through families, each generation adding their own nuance while honouring the time-tested techniques. Real Lah Craft Producer Company is born from this rich legacy, from the very soil and spirit of Muzaffarpur, seeking to not just create beautiful objects, but to safeguard and elevate this precious cultural inheritance.

Facing the Crossroads: Preserving a Fragile Art

Despite its rich heritage, the traditional lac industry in Muzaffarpur faced significant challenges. Globalization, evolving market demands, and limited access to modern resources threatened the livelihoods of artisan families and the very survival of this exquisite craft. Artisans, often working with outdated tools and limited infrastructure, struggled to compete in broader markets. Financial constraints hindered innovation and skill upgradation. Many were forced to seek alternative livelihoods, leading to a slow erosion of this precious art form and the displacement of skilled artisans from their ancestral craft. Recognizing this critical juncture, a vision emerged: to not just sustain, but to revitalize and empower the lac industry of Muzaffarpur, ensuring its relevance and prosperity for generations to come. This vision was the seed that germinated into Real Lah Craft Producer Company.

Born from SFURTI: A Scheme of Regeneration

The revitalization of Muzaffarpur’s lac industry found its catalyst in the Scheme of Fund for Regeneration of Traditional Industries (SFURTI), an initiative of the Ministry of MSME, Government of India. SFURTI’s visionary approach to cluster development provided the framework and crucial support to organize and empower traditional industries across the nation. Real Lah Craft Producer Company was established under this transformative scheme, becoming the dedicated implementing agency for the Muzaffarpur Lac Cluster. SFURTI’s objectives resonated deeply with the needs of the region: to enhance competitiveness, provide long-term sustainability, and generate employment within traditional industries. This partnership with SFURTI provided the foundation, resources, and national recognition needed to embark on a journey of impactful change.

Our Pillars of Empowerment

Real Lah Craft Producer Company’s mission is brought to life through a multi-faceted approach, focusing on tangible and sustainable interventions that directly benefit the artisan community. Our core pillars of action include:

• • The Common Facility Center (CFC): The CFC stands as a beacon of progress, providing artisans with access to modern tools, equipment, and a conducive workspace. This centralized facility replaces outdated methods, enhances productivity, and fosters collaboration and innovation.
  • Skill Upgradation Programs: Recognizing the evolving demands of the market, we conduct comprehensive training programs, including Entrepreneurship Development Programs (EDP), Management Development Programs (MDP), and Entrepreneurship and Skill Development Programs (ESDP). These programs equip artisans with advanced techniques, business acumen, and market-relevant skills.
  • Toolkit Distribution: Providing artisans with improved toolkits is a practical step towards enhancing their efficiency and quality. These modern tools empower them to refine their craft and produce higher-value products.
  • Market Linkages & Supply Chain Development: We actively work to connect lac producers directly with broader markets, eliminating exploitative intermediaries and ensuring fair prices for their creations. Establishing a robust and ethical supply chain is crucial for long-term sustainability.
  • Holistic Cluster Development: Beyond hard interventions, we are committed to soft interventions, including awareness programs, counseling, market promotion, design development, and improved packaging. This holistic approach addresses all aspects of cluster growth and artisan well-being.

Showcasing Artisan Excellence through a Brand

To further elevate the profile of Muzaffarpur’s lac craft and provide a dedicated platform for our artisans’ finest creations, we proudly present Queen’s Choice. This signature brand embodies the pinnacle of our collective artistry, showcasing exquisite lac bangles and decorative items designed for discerning customers who appreciate heritage, craftsmanship, and ethical production. Queen’s Choice is more than just a brand; it is a celebration of the empowered hands and rich tradition of Real Lah Craft.

Crafting a Sustainable Future, Together

Real Lah Craft Producer Company is deeply committed to the long-term sustainability of the Muzaffarpur Lac Cluster and the well-being of its artisan community. We envision a future where the exquisite art of lac craft thrives, empowering generations of artisans to flourish while preserving this precious cultural heritage. Our journey is ongoing, and we invite you to be a part of this transformative movement. By supporting Real Lah Craft, you directly contribute to:

• Sustaining Traditional Artistry: Ensuring the survival and evolution of a centuries-old craft form.
• Empowering Artisan Livelihoods: Providing fair wages, improved working conditions, and opportunities for economic independence.
• Promoting Ethical and Sustainable Practices: Upholding responsible sourcing and production methods.
• Celebrating Indian Heritage: Showcasing the beauty and cultural richness of Indian handicrafts to a global audience.